How to Use Insurance Blogs to Generate Targeted traffic and Business leads for Your Insurance Agency

Blogs can be a great way to generate traffic and leads to your insurance agency. It is very important to create relevant and beneficial content that meets the needs of your audience.

How to articles undoubtedly are a common method to engage your insurance agency’s current clients, as they make them navigate common insurance jobs and issues. Examples include showing what type of insurance coverage is available for different types of property and how to use self-service sites to make renewals easier.

Invitee Posts

Getting experts to publish about a particular topic with your blog provides a fresh point of view and add capacity to your website. For instance , you might consult an insurtech company company representative to write a guest post about how exactly insurance technology has helped their business grow.


Adding laughs to your insurance agency’s weblog can add a person touch and create trust with readers. Can definitely a story regarding mustache insurance or a photo of an office family pet, humor is generally a good way to establish a connection between your brand and the reader.


Your e-newsletters are another great place to promote your insurance agency’s blog. You are able to link to the most recent posts from the blog within your e-newsletters.

Social media

Using your insurance weblog to drive social media engagement may also help your SEO efforts. For example , you may share a blog post about how to handle several types of liability claims upon LinkedIn and promote it with your social media pages.